I really hadn't seen anything on this game until now but Wildstar looks interesting in a Borderlands-esque/Guild Wars 2 kind of way. It doesn't appear to be a WOW clone from what I've researched on their site. Combat looks Guild Wars 2 like but maintains its own little twist of line markers for guns for instance so you know what your damage arc is when you charge and fire. Their humor is interesting and their videos are entertaining.
It's currently in beta so I signed up on their site to see if I can get access to it. There's a lot going on in the game and a ton of features with a hybrid subscription model. You pay a monthly subscription fee but there is an alternative to it. You can use in game currency to purchase a special currency that can be used to renew your subscription. This is something similar to what Champions Online and I believe Eve does. Anyways, I'll post some more on this later since I'm at work.